ABOUT US

A brand new way

We believe in a world where you have total freedom to be unapologetically yourself, without fear of judgment or limitations. A world where you can experiment boldly, express yourself authentically, and step into your true potential. We want you to be brave, to explore, and to seize life as the extraordinary, once-in-a-lifetime adventure that it is. That’s why we are committed to ensuring everyone has an equal opportunity to discover and unleash all the incredible things they’re capable of – no matter who they are, where they come from, or how they choose to present themselves. Our mission is simple: to empower you with the confidence to be whoever you want to be, every single day.

Fashion Democracy – Choice for All

Our audience (AKA you) is wonderfully unique, and we do everything we can to help you find your fit. We offer our asas brands in more than 30 sizes – and we’re committed to providing all sizes at the same price – so you can be confident we’ve got the perfect thing for you.

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